Phase 1: Ideation
In this phase the preliminary logo ideation was explored and an idea was selected to be developed into the full logo.
Initial Logo Sketches
Phase 2: Development
From here, the full branding including color, typography, and illustration was developed. Additionally, a beer label and 6-pack carrier design was created.
From start to finish, the process of interacting with this beer is an experience that leaves you smiling. Little messages around the bottle and box such as "you are loved" remind customers of the messages that sometimes we all need to hear. The bright colors and bold lines are welcoming and inviting for customers, while still standing out on the shelf.
Single-Color and Primary Logos
Secondary Logos and Illustrations
Color and Typography Systems
Packaging
