Brief
Values & Figures is a woman-owned, independent bookkeeping and payroll service firm. Values and Figures helps customers simplify the often challenging financial tasks as a business owner.
They needed a brand that was timeless and polished - reflecting the dependance and trust in their services. Additionally, versatility and recognizability in the brand's icon was important to allow it to be used in various logo variations. The identity that arose is not only elegant and luxurious, but gives a nod to the shapes and colors associated with academia, mathematics, and a sense of historicity.
Behind the icon
It was important for the Values & Figures logo system to include an icon that could make the brand distinctly recognizable and somehow echoed services they offer. The icon that emerged not only showcases their initials, but also nods at references to math.
